ISBN: 9810489366
Paperback 226 pages
Pub Date: 2004

Price: S$19.00

More Powerful Marketing Minutes
by Steven Howard

More Powerful Marketing Minutes is a collection of easy-to-read, yet thought-provoking, short essays designed to give today's corporate leaders, department heads, and entrepreneurs tips on how to improve the bottom line by focusing on customer-driven marketing strategies.
A sequel to Powerful Marketing Minutes, you'll find easy to read tips and techniques for:

- Sales and Selling
- Customer Retention
- Customer Service
- Marketing and Strategy
- Corporate Image Management